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09/12/2024

Aquitaine Group Becomes Summit Group in Strategic Brand Alignment.

 

Guernsey-based Aquitaine Group Limited has announced that it will now change its name to align with the Summit Group brand, reflecting its move to adopt the established Summit Group naming. Aquitaine originally joined forces with Summit Trust in 2021, and this move in December 2024 fully unites Aquitaine’s operations under the brand with the new name of Summit Trust Guernsey Limited.

This transition represents a significant milestone in the company’s evolution, bringing together its activities under a single cohesive identity. While the name and branding have changed, there are no alterations to the company’s leadership, ownership, or operational structure. Clients and partners will experience continuity in the high-quality, bespoke services they have come to expect, alongside the benefits of a unified brand.

Summit Group’s identity is well-regarded in the fiduciary and trust services sector, offering tailored solutions to individuals, families, and businesses across key jurisdictions, including Guernsey, the Cayman Islands, Jersey, Saudi Arabia, Switzerland, United Arab Emirates and the United Kingdom. By consolidating Aquitaine’s legacy into the Summit Group platform, the rebrand enhances clarity around the company’s capabilities and positions the business for future growth.

The updated branding includes a refreshed logo and visual identity that underscore Summit Group’s focus on trust, progression, and excellence. Despite the outward changes, the company’s core values and dedication to clients remain unchanged.

Steven Ward, Managing Director at Summit Group, commented: ‘This alignment under the Summit Group brand represents an exciting step forward for our organisation. While our name and visual identity have evolved, our clients can be confident in the continuity of our values and commitment to quality. Aquitaine has played a crucial role in building who we are today, and we thank our team members for their hard work and dedication. We’re looking forward to the opportunities this development will bring as we strengthen our presence in the global market.’

The rebrand highlights Summit Group’s ambition to grow while continuing to support clients in navigating an increasingly complex financial landscape and reinforces the trusted reputation that the Summit Group name has built over time.